CANCELLED – April 7 event with Dr. London

April 7, 2024

6:00 pm to 9:00 pm
Lucky Lab Public House in Multnomah Village, 7675 SW Capitol Hwy, Portland, Oregon

Dr. William London

It Worked for Me! The Healthy Skeptic’s Guide to Testimonials

Questionable and dubious health products are commonly promoted using testimonials from satisfied customers. Professor London will contrast testimonials to other types of anecdotes, describe where consumers encounter testimonials, explain why consumers find testimonials appealing, describe how testimonials have been faked, explain why testimonials are often sincere but erroneous, discuss important information testimonials don’t provide, and discuss what makes properly conducted clinical research evidence of safety and efficacy more trustworthy than testimonials.

About Dr. William London

William M. London is Professor Emeritus in the Department of Public Health at California State University, Los Angeles. He is a Fellow of the Committee for Skeptical Inquiry (CSI), editor of the free weekly email newsletter Consumer Health Digest published by the Center for Inquiry’s Quackwatch, and an online Consumer Health columnist for and a frequent contributor to the Skeptical Inquirer magazine. He is a co-author of the college textbook Consumer Health: A Guide to Intelligent Decisions and co-host of the Credential Watch website.

London holds BS degrees in biological sciences and geography, MS degrees in educational psychology and health education, and a doctorate in health education from the State University of New York at Buffalo. He received his Master’s of Public Health degree in health administration from Loma Linda University School of Public Health. He received additional training in clinical research at Charles R. Drew University of Medicine and Science.

This event is free and open to the public. It is co-sponsored with Center for Inquiry Portland.